Coca-Cola is one of the most recognizable brands in the world, with a rich history that spans over 135 years. The company was founded in 1886 by pharmacist John Pemberton in Atlanta, Georgia. Pemberton originally created Coca-Cola as a medicinal drink, but it quickly became a popular beverage, thanks in part to its marketing efforts.
Over the years, Coca-Cola has introduced many products, including the classic Coca-Cola soda, Diet Coke, Sprite, Fanta, and many more. The company has also expanded into other areas, such as sports drinks, teas, and juices. One of Coca-Cola's biggest strengths is its marketing. The company has created some of the most iconic and memorable commercials in advertising history. From the "I'd Like to Buy the World a Coke" ad in 1971 to the recent "Taste the Feeling" campaign, Coca-Cola has always been able to connect with its customers through its advertising. Another popular Coca-Cola commercial was the "Mean Joe Greene" ad from 1979. The ad featured NFL player Mean Joe Greene tossing a young boy his jersey after a game, in exchange for a bottle of Coca-Cola. The commercial was so popular that it won a Clio award and is still remembered today. In addition to its advertising, Coca-Cola has also been known for its philanthropic efforts. The company has donated millions of dollars to various causes, including disaster relief, education, and sustainability. Overall, Coca-Cola has become a staple in pop culture, with its iconic red and white branding and refreshing beverages. Whether it's a classic Coca-Cola soda or a new product like Honest Tea, the company has something for everyone.
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AuthorMichael D. Schoenfeldt - Dedicated Member of the Kansas City Community. Archives
May 2023
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